GetReel, the nationwide drug awareness competition developed by Youth Off The Streets with support from the Sony Foundation Australia, has launched this week to schools and youth groups.

GetReel, now in its fifth year, asks young people aged 10-16 around Australia to design a 30 second TV advertisement targeting youth drug use.

Students can work individually or in teams, to develop a message that they think will help reduce drug related harm amongst their peers. Students can create entries in any format they think will catch the eye of their audience, limited only by their imagination! Entries are accepted as videos, storyboards, photo sequences, scripts, videos or DVD’s.

The winning entries from the competition will be produced as professional TV ads, to be shown on National TV in 2007! Sony prizes, including MiniDV Handycams, LCD TVs, MP3 players and Sony CD/DVD Packs will also be presented to the winning and runner up entries in each division!

Father Chris Riley, CEO of Youth Off The Streets comments: “The ‘GetReel’ Design a Drug Ad Competition is an innovative approach to drug education in or out of the classroom. Young people have the opportunity to develop teamwork along with creative and research skills, using self-directed learning to increase their knowledge of licit and illicit drugs that they may come into contact with”

The GetReel Competition launched during National Youth Week and closes on September 29, 2006.

Further information is available from Youth Off The Streets on (02) 8332 5000 or www.youthoffthestreets.com.au/getreel.
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